Best of 2023
Best of 2023
Best of 2023
Best of 2023
Best of 2023
“Best of” is an annual user moment on GTV that helps showcase the most popular and best new content (GTV Apps, Movies & TV) from the previous 12 months.
I spearheaded the design for GTV's annual "Best of" campaign, crafting a vibrant identity that utilized the platform's new shape language. This included playful geometric shapes and a bold color scheme, making the campaign instantly recognizable and a source of pride for the GTV product. I also designed custom cards for each content category (Apps, Movies & TV), ensuring a clear and visually appealing presentation of the year's most popular offerings. In addition I directed external designers in the creation of supporting assets.
“Best of” is an annual user moment on GTV that helps showcase the most popular and best new content (GTV Apps, Movies & TV) from the previous 12 months.
I spearheaded the design for GTV's annual "Best of" campaign, crafting a vibrant identity that utilized the platform's new shape language. This included playful geometric shapes and a bold color scheme, making the campaign instantly recognizable and a source of pride for the GTV product. I also designed custom cards for each content category (Apps, Movies & TV), ensuring a clear and visually appealing presentation of the year's most popular offerings. In addition I also directed external designers in the creation of supporting assets.
“Best of” is an annual user moment on GTV that helps showcase the most popular and best new content (GTV Apps, Movies & TV) from the previous 12 months.
I spearheaded the design for GTV's annual "Best of" campaign, crafting a vibrant identity that utilized the platform's new shape language. This included playful geometric shapes and a bold color scheme, making the campaign instantly recognizable and a source of pride for the GTV product. I also designed custom cards for each content category (Apps, Movies & TV), ensuring a clear and visually appealing presentation of the year's most popular offerings. In addition I also directed external designers in the creation of supporting assets.
“Best of” is an annual user moment on GTV that helps showcase the most popular and best new content (GTV Apps, Movies & TV) from the previous 12 months.
I spearheaded the design for GTV's annual "Best of" campaign, crafting a vibrant identity that utilized the platform's new shape language. This included playful geometric shapes and a bold color scheme, making the campaign instantly recognizable and a source of pride for the GTV product. I also designed custom cards for each content category (Apps, Movies & TV), ensuring a clear and visually appealing presentation of the year's most popular offerings. In addition I also directed external designers in the creation of supporting assets.
“Best of” is an annual user moment on GTV that helps showcase the most popular and best new content (GTV Apps, Movies & TV) from the previous 12 months.
I spearheaded the design for GTV's annual "Best of" campaign, crafting a vibrant identity that utilized the platform's new shape language. This included playful geometric shapes and a bold color scheme, making the campaign instantly recognizable and a source of pride for the GTV product. I also designed custom cards for each content category (Apps, Movies & TV), ensuring a clear and visually appealing presentation of the year's most popular offerings. In addition I also directed external designers in the creation of supporting assets.
CAPABILITIES
Art Direction | Visual Design
For You: Feature Card
Entry Points
The For You tab acted as one of the entry points for the Best of 2023 campaign.
16:9 Custom Cards
Movie / Show Card Treatment
Using the movie/show marketing image, I coupled it with typography and brand shape language to create a powerful card.
YouTube Music Card Treatment
Combining Youtube Music assets and GTV shape language, I created an impactful card for the music cluster with varied colors for different regions.
Live TV Channel Card Treatment
The Live cards are a combination of the channel imagery and logo with the “Live” tag to indicate the live status.
Topic Page Overview
Top movies & shows of 2023
Manually programmed Movies and Shows Data provided by Google Search team
Top live channels
Manually programmed Live channels Data provided by Google team
Music that defined 2023
Manually programmed custom cards Data provided by YouTube
Keyword Blog post
Google TV Email
Instagram 1080x1080
Instagram 1080x1920
Instagram Mockup
Campaign Highlights:
Clicks Soared: The "Best of 2023" campaign saw a massive 1407% increase in clicks compared to the previous year!
Social Media Buzz: Google TV generated 255 mentions on social media between November 29th, 2023, and January 7th, 2024, reaching an impressive 648.6K users.
Strong Start: The "Best of 2023" campaign generated 123% more mentions in the first 7 days compared to the previous year.