Krusovice

Krusovice

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.  

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased. 

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.  

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased. 

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.  

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased. 

CAPABILITIES
Marketing
Web design
Branding

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Krusovice window

Targeted consumer’s purchased the beer and received scratch cards

Targeted consumer’s purchased the beer and received scratch cards

Targeted consumer’s purchased the beer and received scratch cards

The scratch cards came with a code, and with hopes of cracking the King's Code consumers went online and thus were introduced to Krusovice Beer and prizes were won.

The scratch cards came with a code, and with hopes of cracking the King's Code consumers went online and thus were introduced to Krusovice Beer and prizes were won.

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Scratch Card Holder & Scratch Cards

Scratch Card Holder & Scratch Cards

Scratch Card Holder & Scratch Cards

Scratch Card Holder & Scratch Cards

Scratch Card Holder & Scratch Cards

Back Bar holder
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© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

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