Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.  

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased. 

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.  

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased. 

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.  

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased. 

Targeted consumer’s purchased the beer and received scratch cards

Targeted consumer’s purchased the beer and received scratch cards

Targeted consumer’s purchased the beer and received scratch cards