Travel Oregon
Travel Oregon
Travel
Oregon
Travel Oregon wanted to raise awareness of the IAAF World Athletics Championships being held in Oregon in 2021, while also driving the desire to travel the State. A two-week OOH campaign entitled "Enjoy Oregon's" targeted those travelling to the IAAF World Athletics Championships, held in London in August 2017.
Travel Oregon wanted to raise awareness of the IAAF World Athletics Championships being held in Oregon in 2021, while also driving the desire to travel the State. A two-week OOH campaign entitled "Enjoy Oregon's" targeted those travelling to the IAAF World Athletics Championships, held in London in August 2017.
Travel Oregon wanted to raise awareness of the IAAF World Athletics Championships being held in Oregon in 2021, while also driving the desire to travel the State. A two-week OOH campaign entitled "Enjoy Oregon's" targeted those travelling to the IAAF World Athletics Championships, held in London in August 2017.
CAPABILITIES
Art Direction | Graphic Design
The Championships were held at the Queen Elizabeth Olympic Park, all major routes across rail, road and foot were targeted across East London.
The Championships were held at the Queen Elizabeth Olympic Park, all major routes across rail, road and foot were targeted across East London.
As a result, the campaign reached over 1.6 million people in the capital during the London Championships.
As a result, the campaign reached over 1.6 million people in the capital during the London Championships.
© 2016 Design By Art
© 2016 Design By Art
© 2016 Design By Art
© 2016 Design By Art
