UFC x 
PokerStars

UFC x 
PokerStars

PokerStars operates the world's most popular online poker site, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world. 

PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments.

PokerStars operates the world's most popular online poker site, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world. 

PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments.

PokerStars operates the world's most popular online poker sites, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world. 

PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments

CAPABILITIES
Art Direction
Graphic Design
Guidelines
Digital

CAPABILITIES
Art Direction
Graphic Design
Guidelines
Digital

Casino RechargeArtboard 1
Casino RechargeArtboard 2
Casino RechargeArtboard 4
Casino RechargeArtboard 5

Pokerstars required new lockups for each of its poker games.

Starting from pencil allowed me to creatively explore different routes for each game before refining them on the Mac. 

Insight from stakeholders enabled me to include elements within the designs related to the descriptions of either the game mechanics or how the games make players feel.

Starting from pencil allowed me to creatively explore different routes for each game before refining them on the Mac. 

Insight from stakeholders enabled me to include elements within the designs related to the descriptions of either the game mechanics or how the games make players feel.

Artboard 3
Artboard 2
Artboard 4

Digital Promotional Assets

Digital assets were required to promote different games and tournaments across an assortment of devices. The visuals illustrate a strong partnership between Pokerstars and UFC through the usage of the ring and Pokerstars games.

Digital assets were required to promote different games and tournaments across an assortment of devices. The visuals illustrate a strong partnership between Pokerstars and UFC through the usage of the ring and Pokerstars games.

App store 1
App store 2
App store 3
App store 4
1160_CA—VI-UFC-Races_T80_1400x280
1160_CA—VI-UFC-Races_T66_626x78
1160_CA—VI-UFC-Races_T22_630x308

Partnership Guidelines

A partnership guideline was created to maintain a consistent style across the creative.

A partnership guideline was created to maintain a consistent style across the creative.

0662_PS_Styleguide 1366 x768px _v1
0662_PS_Styleguide 1366 x768px _v12
0662_PS_Styleguide 1366 x768px _v13
0662_PS_Styleguide 1366 x768px _v14
0662_PS_Styleguide 1366 x768px _v15
0662_PS_Styleguide 1366 x768px _v16
0662_PS_Styleguide 1366 x768px _v17
0662_PS_Styleguide 1366 x768px _v18
0662_PS_Styleguide 1366 x768px _v19
0662_PS_Styleguide 1366 x768px _v110
0662_PS_Styleguide 1366 x768px _v111
0662_PS_Styleguide 1366 x768px _v112
0662_PS_Styleguide 1366 x768px _v113
0662_PS_Styleguide 1366 x768px _v114
0662_PS_Styleguide 1366 x768px _v115
0662_PS_Styleguide 1366 x768px _v116
0662_PS_Styleguide 1366 x768px _v117
0662_PS_Styleguide 1366 x768px _v118
0662_PS_Styleguide 1366 x768px _v119
0662_PS_Styleguide 1366 x768px _v120

Selected Works

Unwrap the MagicCampaign Identity

UFC x PokerStarsMarketing & Identity

KrusoviceMarketing & Web Design

Ooh La LaIdentity & Packaging

Cotton CrimesPoster Design & Photography

Teddy the BearStory Book

Travel OregonAdvertising

Wall MuralIllustration & Vinyl Cutting

Shell V-PowerMarketing

Mcguire ProgrammePoster Design

McLarenAdvertising

McLaren - homeAdvertising

SA Travel BlogBlog Design

Havana ClubLogo & Graphic Design

Visit PeruTraining Site

ElevitPackaging

Best of 2023Packaging

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

© 2016 Design By Art

Linkedin-icon
behance-icon
Dribbble-icon