Unwrap the Magic

Unwrap the Magic

Unwrap the Magic" is a captivating Christmas campaign orchestrated for The Grande Arcade shopping center in Cambridge. Harnessing the power of social media and other strategic drivers, its primary objective was to entice visitors to experience the enchanting holiday ambiance and indulge in some festive shopping within the center.

Unwrap the Magic" is a captivating Christmas campaign orchestrated for The Grande Arcade shopping center in Cambridge. Harnessing the power of social media and other strategic drivers, its primary objective was to entice visitors to experience the enchanting holiday ambiance and indulge in some festive shopping within the center.

Unwrap the Magic" is a captivating Christmas campaign orchestrated for The Grande Arcade shopping center in Cambridge. Harnessing the power of social media and other strategic drivers, its primary objective was to entice visitors to experience the enchanting holiday ambiance and indulge in some festive shopping within the center.

CAPABILITIES
Art Direction   |   Graphic Design   |   Motion Graphics

Social media

Mobile-copy
Mobile-3-copy
Mobile-2-copy
Social-Posts-copy

Digital Promotional Assets

Digital Promotional Assets

We required digital assets to promote the campaign on local platforms, including the Cambridge Independent news website.

Digital assets were required to promote different games and tournaments across an assortment of devices. The visuals illustrate a strong partnership between Pokerstars and UFC through the usage of the ring and Pokerstars games.

Cambrigde-Takeover-copy

Vinyl Design 

Vinyl Design 

We needed a vinyl design to adorn select shop fronts, extending a warm welcome to visitors and effectively conveying the essence of the campaign.

We needed a vinyl design to adorn select shop fronts, extending a warm welcome to visitors and effectively conveying the essence of the campaign.

We needed a vinyl design to adorn select shop fronts, extending a warm welcome to visitors and effectively conveying the essence of the campaign.

A partnership guideline was created to maintain a consistent style across the creative.

Frame-149-copy