Unwrap the Magic

UFC x 
PokerStars

Unwrap the Magic" is a captivating Christmas campaign orchestrated for The Grande Arcade shopping center in Cambridge. Harnessing the power of social media and other strategic drivers, its primary objective was to entice visitors to experience the enchanting holiday ambiance and indulge in some festive shopping within the center.


PokerStars operates the world's most popular online poker site, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world. 

PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments.

PokerStars operates the world's most popular online poker sites, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world. 

PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments

CAPABILITIES
Art Direction
Graphic Design
Motion Graphics

CAPABILITIES
Art Direction
Graphic Design
Guidelines
Digital

Social media

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Digital Promotional Assets

We required digital assets to promote the campaign on local platforms, including the Cambridge Independent news website.

Digital assets were required to promote different games and tournaments across an assortment of devices. The visuals illustrate a strong partnership between Pokerstars and UFC through the usage of the ring and Pokerstars games.

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Vinyl Design 

We needed a vinyl design to adorn select shop fronts, extending a warm welcome to visitors and effectively conveying the essence of the campaign.

A partnership guideline was created to maintain a consistent style across the creative.

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Selected Works

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